One thing I was taught about advertising and marketing a long time ago is; know what keeps people awake at night. A mentor of mine once described the best advertising is "Know what keeps people awake at 2:00am, and that what you appeal to".
Well, there were a couple stories (I only included one, they're pretty much all the same) this week about pets being attacked by urban coyotes. Coyotes appear be getting bolder and more aggressive towards cats and dogs.
Americans own approximately 73 million dogs, 90 million cats, people love their pets, and they do worry about them. Is this a marketing opportunity? You bet it is, not only for new potential customers, but think of your existing clients. Can you go back and offer a coyote fence check-up? Maybe sell a higher fence? Maybe sell slats to keep their dogs out of site. Maybe it's time for a new fence? It's a great way to talk to people about what you do best. Not only can you sell a fence to keep dogs in, but now you can sell a fence to keep coyotes out.
We had a comment posted a while ago from a homeowner who worked with a contractor to build a dog fortress. People love their dogs and cats, and are willing to spend a lot of money on them. Keeping them safe from coyotes seems like it's a new opportunity. Obviously this is another selling point against invisible fencing too.
Has anyone been asked about how to keep coyotes out? How to protect dogs? I can keep going on this thread if you want to learn more. Let me know.
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